BI Analyst
Location: Wakefield
We are the leading national independent auction group, led by quality people, driving the future of the remarketing industry through leading results, innovation, investment, excellence in technology and exceptional service.
Our mission is to bring new perspectives, energy and more innovative ways of working to extend our value within the automotive industry.
We have an exciting opportunity for a BI Analyst to work at our head office in Normanton, Wakefield.
Principal Responsibilities
• Support the various group functions with the production & analysis of data.
• Deliver analytical marketing activity to support the commercial objectives of the Company.
• Deliver analysis, reporting and insight that is relevant to the continued growth and operation of the group.
• Analyse and report on marketing effectiveness.
Key Performance Indicators
• Meet deadlines and quality of output for weekly, monthly and quarterly internal reports.
• Meet deadlines and quality of output for all customer meeting data and presentation inputs.
• Ensure that all core products have key ROI data associated to each product and commercial proposition.
• Manage and prioritise the workload to match the business demands.
• Provide insight into business and market operations through ad-hoc creation of Power BI dashboards / reports.
Key Success Factors
• Support the retention and growth of all customers, buyers and sellers.
• Provide ROI reports, demonstrating reasons to use Aston Barclay.
• Create reports that monitor operational performance.
• Create reports that monitor customer performance.
• Use market data to deliver market forecasts.
Detailed Tasks
Support various group function with the production & analysis of data
• Work with the Senior BI Analyst to develop a strategic plan that delivers analytical data for the Company, seeking input from relevant stakeholders and completing delegated tasks when required.
• Carry out trend analysis and data trawling for the Company in a way that allows for the production of high-quality reporting & MI to support the business in achieving its goals & shows a strong ROI.
Deliver analytical marketing activity to support the commercial objectives of the Company
• Provide a strong support function for Sales team helping them to optimise their outputs.
• Assess market data, including competitors, to identify areas where the Company can increase its sales.
• Design, scope and create key reports and presentations to enable the Company to monitor performance and make management decisions.
• Design, scope and create key reports and presentations for use with customers.
• Use existing sales data and market trends to develop forecasts and projections.
• Undertake data segmentation as required.
• Create and maintain customer peer group tables.
• Create and maintain relevant buyer reporting.
• Support formal tender responses.
• Support the production of market reports.
• Produce reports to track progress against targets.
• Provide information and data to the wider sales team to aid customer retention and growth.
• Deal with email/phone enquiries and directing as appropriate.
• Communicate well & keep all relevant stakeholders informed of vendor-related issues.
• Assist with internal commercial forecasting.
Analyse and report on marketing effectiveness
• Collecting/analysing data, executing tests, identifying trends and insights to achieve maximum ROI of marketing campaigns.
• Tracking, reporting and analysing website analytics for SEM initiatives and campaigns.
• Creating, categorising and refining keywords to implement successful bidding strategies and effective keyword management.
• Use data and market intelligence to generate new ad ideas to enhance results.
• Researching and analysing competitors.
Required Skills and Experience Required Personal Attributes
• Proven experience of BI analyst role within a similar environment
• Previous experience of Power BI dashboard creation.
• Previous experience of Power Apps (Power Query, Power Automate)
• Previous experience of Qlik Sense scripting and dashboard creation desirable but not essential.
• Data analysis skills
• Presentation skills – writing and delivering
• The ability to work autonomously and as part of a team
• Strong organisation skills and a high level of accuracy of work
• Organisation and time management skills, be able to work at pace
• Ability to build effective relationships internally and externally
• Excellent communication skills
• Excellent written skills
• High level IT literacy in all core Microsoft programmes and database management
• Open minded and culturally sensitive
Salary
£35,000
